Murray's

Murray's Deep Dish Pizza: Crafting an Authentic Chicago-Inspired Brand

When tasked with creating a brand identity for Murray's, a pioneering pizza restaurant in Paraguay, I set out to capture the business's family-friendly spirit while also infusing it with the rebellious energy of heavy metal music—a personal passion of the founder.

The resulting logo design reflects this balance, combining a playful, script-style typeface with bold, vibrant colors. The circular shape evokes a sense of community and tradition, while the dynamic red lettering adds a touch of edge and excitement.

Importantly, the design also incorporates a distinctive signature-like element, symbolizing the authentic, handcrafted nature of Murray's recipes, inspired by the founder's family heritage. This personal touch helps to differentiate the brand and convey the care and attention that goes into every pizza.

Overall, Murray's logo seamlessly blends classic and contemporary influences, creating a memorable brand identity that resonates with loyal customers and newcomers alike. It's a design that does justice to the unique spirit and flavors of this Chicago-style deep-dish pizza pioneer.