Creative leadership and strategic design consulting across branding, web design, digital communication, and UX for remote and international teams.

• Led brand identity and visual system development for 20+ organizations across sectors, including education, food & beverage, health, engineering, and sports.

• Designed, developed, and launched websites with a strong focus on information architecture, user experience, and business objectives.

• Contributed to digital communication and web design projects in collaboration with organizations linked to USAID and the European Union in Paraguay.

• Implemented agile methodologies and AI-supported creative workflows, reducing production time and improving delivery efficiency.

• Defined and executed brand launch and digital positioning strategies, integrating branding, SEO, and content to increase visibility and commercial performance.

• Planned and managed digital marketing campaigns using Meta Business Suite, with an emphasis on audience targeting, performance tracking, and optimization.

• Monitored and optimized content and UX performance through Google Analytics and Google Search Console, using data-driven insights.

• Acted as a design-to-development bridge across multiple projects, working alongside developers to align brand

  application, UI specifications, and information architecture with both business goals and user needs.

• Worked autonomously while collaborating closely with clients, marketers, and leadership teams across different time zones.

• Planned and executed go-to-market campaigns for new products and brand launches.

• Developed positioning and communication strategies aligned with business goals.

• Managed and coordinated design and creative teams.

• Led co-branding initiatives, experiential marketing actions, and brand events.

• Developed storytelling frameworks to strengthen brand perception and consistency.

• Developed technical drawings and production manuals for manufacturing teams.

• Designed signage systems, exhibition stands, large format signs, and corporate structures.

• Prepared production-ready files for digital manufacturing (CNC, laser cutting, UV printing, large format, and 3D printing).

• Managed and coordinated workshop teams for advertising and production projects.

• Oversaw purchasing, inventory control, and resource allocation.

• Supervised the use of machinery, production workflows, and quality control processes.

• Designed marketing and communication materials, including print, editorial, packaging, brand activations, and BTL campaigns.

• Collaborated closely with marketing teams and creative leadership to develop campaigns.

• Conducted color printing quality assurance for wide-format printers.

• Managed supply stock and ensured proper printer maintenance.