Oneride

Service

Branding

Role

Designer

Project Overview

Brand Identity Development for Premium Cycling Retail

Context

Oneride emerged as an ambitious project in the high-end cycling sector, establishing itself as an official representative of prestigious brands including Bianchi, Campagnolo, Vittoria, Sigma, Unior, Kask, KCO, and Castelli. The challenge was creating a brand identity that would reflect its premium positioning and aspiration to become a benchmark in the high-end cycling equipment market.

The Challenge

The project encompassed two fundamental elements:

Strategic naming development
Visual identity and branding creation

Naming Process

The research methodology focused on deeply understanding the cycling experience through:

Discovery Phase

Strategic sessions with the founder to understand the business vision
Local cycling market research
In-depth interviews with professional and amateur cyclists
Study of mature markets, with special emphasis on Switzerland

Key Findings

A particularly revealing interview with Charles Bellino, a cyclist from Aarau, Switzerland, captured the essence of what we aimed to convey:

"It's the only moment where I achieve absolute concentration... where you feel it's just you and the trail... time seems to cease existing."

This perspective and similar ones revealed a common pattern: the singular moment of connection between the cyclist and the experience. This insight was fundamental in developing the name "Oneride".

Visual Development

Two key elements inspired the logotype design:

The testimonials collected during research
The philosophy captured in Lance Armstrong's quote: "If you worried about falling off the bike, you'd never get on"

Design Elements

Typography: Selected for its legibility and ability to convey dynamism and elegance
Isologo: Represents the mountain as a symbol of challenge and adventure
Composition: Balance between professionalism and adventurous spirit