Aquax

Aquax - Naming & Brand Identity Design

Challenge

Create a complete brand identity for a water purification technology company, starting from scratch with naming strategy and visual identity development.

Naming Process

Developed 40+ name options exploring the intersection of science and poetry in water purification. Each name was crafted to evoke purity, innovation, and the transformative power of advanced technology meeting natural elements.

Final Selection

Client chose "Aquax" - a name that embodies both the essence of water and forward-thinking innovation, perfectly balancing technical precision with emotional resonance.

Brand Concept

"Liquid mirror of life" - positioned the brand as a guardian of life's most essential element. The identity captures the dance between advanced technology and pure nature through three flowing waves representing transformation, purification, and renewal.

Result

Created a timeless brand identity that elevates water purification from mere technology to a promise of preserving life's purity. The sophisticated visual language successfully positions Aquax as a premium solution in the water treatment industry.