Cafexpress

From a traditional identity to a modern, memorable brand.

When Cafexpress approached me, they were looking for a transformation that would help them stand out in an increasingly competitive market. The challenge was clear: preserve the essence of the brand while updating its image to appeal to a broader audience and connect with younger generations.

Emphatize ─ Define ─ Ideate ─ Design

The rebranding process was a close collaboration with the Cafexpress team. Together, we explored the brand’s history, core values, and future aspirations. The result was a visual identity that was not only aesthetically appealing but also communicated the company’s fundamental principles.

The new logo, with its minimalist and modern design, reflects "Cafexpress" evolution into a more sophisticated and contemporary brand. The red, black, and gray color palette exudes passion, energy and elegance, while the typography conveys sophistication, refinement and confidence.

The impact of the rebranding has been remarkable: increased brand recognition, higher social media engagement, and a more positive perception from consumers. Cafexpress has firmly established itself as a leading brand in its industry, thanks to a visual identity that captures its essence and resonates with its target audience.